We Are Broadcasters
National Association of Broadcasters

Americans turn to local TV and radio stations first to get the information they need to keep safe.

First Informers

In times of crisis, you can count on your local broadcasters to always be there – wherever “there” may be. As the most trusted source of news and emergency updates, Americans' first choice is to turn to local television and radio stations to get the information they need to keep safe.

Because of the strength of the broadcast infrastructure and the power of the airwaves, local radio and TV stations are often the only available communications medium during disaster situations, when cell phone and wireless networks can be unreliable. Even Federal Emergency Management Agency (FEMA) officials have noted that, in times of emergency, there is no more reliable source of information than local broadcasters.

Local stations are part of the communities they serve, and broadcasters do not hesitate to put themselves in harm’s way to bring critical information to their neighbors. Whether it’s preparing listeners and viewers for the coming storm, helping them access needed supplies and shelter during the disaster or helping towns and cities rebuild in the aftermath, local broadcasters take seriously their commitment to protecting the public.

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