We Are Broadcasters
National Association of Broadcasters


Americans turn to local TV and radio stations first to get the information they need to keep safe.

First Informers

In times of crisis, you can count on your local broadcasters to always be there – wherever “there” may be. As the most trusted source of news and emergency updates, Americans' first choice is to turn to local television and radio stations to get the information they need to keep safe.

Because of the strength of the broadcast infrastructure and the power of the airwaves, local radio and TV stations are often the only available communications medium during disaster situations, when cell phone and wireless networks can be unreliable. Even Federal Emergency Management Agency (FEMA) officials have noted that, in times of emergency, there is no more reliable source of information than local broadcasters.

Local stations are part of the communities they serve, and broadcasters do not hesitate to put themselves in harm’s way to bring critical information to their neighbors. Whether it’s preparing listeners and viewers for the coming storm, helping them access needed supplies and shelter during the disaster or helping towns and cities rebuild in the aftermath, local broadcasters take seriously their commitment to protecting the public.

Learn More:
BroadcastPublicService.org »


Infographic



America's Stories: Broadcasters Help Keep Their Communities Safe


When Fires Rage Radio Rules

When Fires Rage Radio Rules

LA's Newsradio KNX is playing a vital role in covering California's wildfires and keeping residents informed 24/7.

Read the Story »



Native American Radio Keeps Listeners Safe and Informed

Native American Radio Keeps Listeners Safe and Informed

Over-the-air broadcasts provide critical information in areas without broadband internet.

Read the Story »



Five Ways Broadcasters Support Their Communities

From hard-hitting investigations to supporting neighbors in need, broadcasters are bedrocks in towns and cities nationwide.

Read the Story »



Broadcasters All-In During Florence: 'We are Fighting for You'

Radio and TV broadcasters across North and South Carolina and Virginia play a critical role as “first informers” in their towns, working nonstop during Hurricane Florence to deliver the information their communities need to stay safe during and in the aftermath of the storm and subsequent flooding. They braved harsh, dangerous conditions as they provided a lifeline to their neighbors.

Read the Story »



While Fires Blaze, Broadcasters Keep Communities Safe

As the devastating Carr fire spread into Redding, California late last month, local news stations were lifelines for residents desperately seeking information. Reporters provided live updates while the fire ravaged the area, destroying homes and forcing evacuations. During the peak of the Carr fire, KRCR News Channel 7 and KHSL Channel 12, produced 230 hours of continuous live coverage on television.

Read the Story »



In the Eye of the Storm

As Hurricane Harvey approached Houston, residents evacuated or hunkered down, preparing for days of rain. Broadcasters, though, prepared for days of non-stop reporting, aimed at keeping community members as safe as possible during the storm.

Read the Story »