Topic: Disaster Relief and Recovery
WSET-TV Lynchburg, Va., activated the "Heart of Virginia Tornado Lifeline" in response to the tornado disasters in Virginia and regions of North Carolina. The National Weather Service confirmed 15 twisters across the Commonwealth – with Washington and Halifax counties being hit the hardest.
Supply and donation collection points were set up at two Lynchburg Kroger stores and a Food Lion location in Danville. On-air personalities and other employees from within several departments at WSET-TV were at the collection points to help with the effort. Between the three locations, five pallets of supplies and more than $7,000 were collected.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.