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National Association of Broadcasters

KARK-TV, KLRT-TV Raise $200,000 for Tornado Recovery


Topic: Disaster Relief and Recovery
Posted on 6/9/2014

Nexstar Broadcasting Groupís owned and affiliated television stations in Arkansas combined their local resources and staff to support the greater Little Rock community after severe storms and tornadoes tore through the region. Nexstarís NBC affiliate KARK-TV and FOX affiliate KLRT-TV quickly set up a telethon to support the Salvation Armyís relief and recovery efforts in Arkansas. The tornado telethon aired on Nexstar and Mission Broadcasting stations in Little Rock and Fayetteville, Ark., and Monroe, La. The event raised more than $200,000 and proceeds helped purchase food, water and equipment for the Salvation Armyís mobile feeding units.



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