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National Association of Broadcasters

Maine Public Supports Local Businesses

Topic: Vaccine Education
Posted on 7/1/2020

Maine Public supported local businesses in several ways during the COVID-19 crisis.

We have a much loved and high visibility call-in news program called Maine Calling. It is aired at 1:00 p.m. each day on Maine Public Radio, repeated that evening, and available online. Since the crisis began, the program’s producers have focused on keeping Mainers educated about what is taking place in the state relative to the virus. They have purposely chosen topics that affect all Mainers and have served as a guide to their access to businesses and services in the new normal. These shows include expert guests and really give our audience clear insights into how they can interact with businesses in Maine while keeping themselves safe. A whole host of topics have been covered including how to support local farmers who have lost some of their own institutional clients, what events are still taking place and how one can support local venues and artists by attending virtual events, what it looks like buying and servicing vehicles today, and how telemedicine works and is important for both patients and the medical industry in Maine.

The impact that COVID-19 is having on businesses and organizations throughout our Maine community is significant and it benefits all of us to get our economies moving in the right direction as soon as it is safely possible. Maine Public’s underwriting team developed a comprehensive series of underwriting packages designed to affordably help businesses get back on their feet immediately once they receive the go-ahead from state officials that they can re-open. Called Springboard, this underwriting option has appealed to businesses across Maine who want to reach our highly-valued audience in a cost-effective and timely manner. Springboard’s stated goal is to “Let us help you set your business up for success today, so you are steps ahead tomorrow."

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