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National Association of Broadcasters

Hot Radio Maine Supports Local Businesses

Topic: Vaccine Education
Posted on 7/1/2020

Mainstream Media’s WHTP-FM Portland, ME, launched on June 1 the “Rebuilds” program. The program supports small businesses in Maine by creating a bank of 2,500 commercials for these businesses at no cost. After one week, 152 small businesses signed up and made their information available on the air. The 2,500 commercials equate to nearly $100,000 in value and is open to all small businesses in Maine, statewide. The commercials will span the state and run on all three of Hot Radio Maine frequencies including 104.7 FM in Portland and southern Maine, 100.3 FM in Lewiston/Auburn, Brunswick and Oxford County and 102.9 FM in the Bangor/Brewer, Old Town and Orono area.

“We’re a small business in Maine and can directly relate,” said Program Director Ryan Deelon. “We’ll continue to try to do our part in the fight to pull through to the other side. We’ll add more commercials to the bank to make sure all businesses who want to participate are well represented on the station.”

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