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National Association of Broadcasters

WMTW Provides Critical COVID-19 Coverage


Topic: Vaccine Education
Posted on 6/1/2020

Hearstís ABC affiliate WMTW-TV and CW affiliate WPXT-TV Poland Springs, Maine, is dedicated to serving the community during the COVID-19 crisis by airing Maineís daily CDC and governor press conferences. They also support nonprofits through the Channel 8 Project Community initiative, which raised nearly $82,000 for the Good Shephard Food Bank of Maine. They also promoted the Southern Maine chapter American Heart Associationís virtual fundraiser, which raised $287,000. WMTW and WPXT have also donated airtime to support PSAs from the American Red Cross Maine and local hospitals systems who share COVID-19 safety messages.



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