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National Association of Broadcasters

KMIR Palm Springs Adds 4:30 p.m. Newscast

Topic: Local News
Posted on 3/5/2016

OTA Broadcasting’s NBC affiliate KMIR Palm Springs, Calif. will add a 4:30 newscast, beginning March 29. “’Where the News Comes First,’ is not just a slogan, it’s our commitment to the Coachella Valley,” said VP and General Manager Gene Steinberg. “By adding a 4:30pm newscast, we’ll be bringing our viewers the latest breaking news in a timelier manner.”

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