Topic: Local News
Posted on 3/5/2016
OTA Broadcasting’s NBC affiliate KMIR Palm Springs, Calif. will add a 4:30 newscast, beginning March 29. “’Where the News Comes First,’ is not just a slogan, it’s our commitment to the Coachella Valley,” said VP and General Manager Gene Steinberg. “By adding a 4:30pm newscast, we’ll be bringing our viewers the latest breaking news in a timelier manner.”
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.