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National Association of Broadcasters

WMGK-FM Helps Women in Need Dress for Success

Topic: Environment

Entercom recently announced it has committed $1 million worth of public service announcements (PSAs) and public affairs programming to The Wilderness Society. The PSAs will be tailored to specific markets. For example, San Francisco stations may run spots focusing on the Sierra Nevada region. “The Wilderness Society is an outstanding organization that has played a vital, leading role in protecting our nation’s public lands. We are very pleased to be connecting the listeners of our 111 stations across the country with this important organization that works on behalf of all Americans,” said CEO David Field. The PSA campaign is part of The Wilderness Society’s Wild Days of Summer and features celebrities like Dave Matthews, Betty White and Wendie Malick

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