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National Association of Broadcasters

KBIG-FM Cleans up Southern California Beaches

Topic: Environment

Southern California beaches received a pre-summertime "Big Beach Clean-up" thanks to KBIG-FM in Burbank, Calif. The station organized a three-beach cleaning effort to pick up trash littering the coastline. Inspired by a desire to take responsibility for the environment and make local beaches a safe place for children to play, the station ran 15-second announcements starting two weeks prior to the event and gave live mentions during its morning show. KBIG committed more than 30 hours to the project, highlighted it on the stationís Web site, dedicated a Web page for volunteers to sign up, and sent information about the clean-up in the stationís weekly newsletter, which reaches more than 33,000 listeners. The station focused efforts on the well-known Huntington State Beach, Ballona Wetlands Ecological Reserve and Alamitos Beach, where in addition to picking up garbage, volunteers collected bottles and cans for recycling. KBIG was a National Association of Broadcastersí Crystal Award Finalist in 2008.

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