Topic: Environment
Southern California beaches received a pre-summertime "Big Beach Clean-up" thanks to KBIG-FM in Burbank, Calif. The station organized a three-beach cleaning effort to pick up trash littering the coastline. Inspired by a desire to take responsibility for the environment and make local beaches a safe place for children to play, the station ran 15-second announcements starting two weeks prior to the event and gave live mentions during its morning show. KBIG committed more than 30 hours to the project, highlighted it on the station’s Web site, dedicated a Web page for volunteers to sign up, and sent information about the clean-up in the station’s weekly newsletter, which reaches more than 33,000 listeners. The station focused efforts on the well-known Huntington State Beach, Ballona Wetlands Ecological Reserve and Alamitos Beach, where in addition to picking up garbage, volunteers collected bottles and cans for recycling. KBIG was a National Association of Broadcasters’ Crystal Award Finalist in 2008.
Read more stories on Environment »
More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.
This site is brought to you by the National Association of Broadcasters. We advocate for the nation's radio and television broadcasters.
