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Together with the San Antonio Water Systems, KENS-TV in San Antonio, Texas, honors local businesses and community organizations that are taking action to conserve water. Each year, the Water Saver Awards go to organizations and businesses that have used innovative technology, education and new practices to make a difference. For a two-week period, Chief Meteorologist Bill Taylor pays tribute to the "Water Saver" winners during newscasts, talking about how the honoree has made a difference. Taylor also hosts the awards banquet, which the station covers in a news package. Since the programís inception, 1.5 billion gallons of water have been saved. KENS has been a sponsor of the awards since 2001. Throughout the year, the station also airs water conservation stories with tips and information to help viewers do their part to save water.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.