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For the last decade, KMOV-TV in St. Louis, Mo., has worked in partnership with Forest Park Forever to restore one of the countryís oldest and largest urban parks. The station first educated its viewers about the issues facing Forest Park in 1998, with the first of three prime-time specials in support of the Forest Park Forever capital campaign. Since then, with KMOVís continued media sponsorship, thousands of new members have joined Forest Park Forever and hundreds of thousands of dollars have been raised to maintain this outdoor treasure for the 12 million people who visit it each year. The most recent special, "The Hidden Treasures of Forest Park," aired in 2007 and broke all records for dollars raised and new members secured. In addition to these specials, the station has broadcast hundreds of public service announcements, including spots featuring news anchors recounting their favorite Forest Park memories; implemented an online donation feature; and lent its production staff for the creation of a video presentation for Forest Park Forever. Airtime has been given to additional park campaigns, such as the "Pennies in the Park" effort which encourages children to give. "We have been overwhelmed by the generosity and enthusiasm demonstrated by everyone at KMOV," said Interim Executive Director of Forest Park Forever Lucie Springmeyer. "It is critical that the people of our region understand the value of Forest Park and its ongoing need for support. Television is a powerful means of spreading our message." In all, KMOV has donated $900,000 worth of airtime.
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