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National Association of Broadcasters

WDRV-FM Launches "Get Green" campaign

Topic: Environment

In partnership with the Shedd Aquarium and the Alliance to Save Energy, WDRV-FM in Chicago, Ill., launched a "Get Green" campaign to encourage Chicagoans to take an earth-friendly approach to their everyday life. The effort focused on one simple idea: "Imagine the positive impact if we all pitched in!" The station ran nearly 1,000 30-second announcements about how small changes can collectively have a big impact on the earth. The practical tips ranged from turning town the temperature on water heaters to installing low-flow showers and faucets. In addition, the station created a companion "Green Thoughts" Web site, which featured a listing of e-recycling events, tips on being green at work and at home, and a community board for listeners to share their "green habits." WDRV was awarded the National Association of Broadcasters Crystal Radio Award in 2008.

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