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National Association of Broadcasters

KBCI-TV Boise Creates "Project Green"

Topic: Environment | VIDEO

Experts say everyone can make a difference in helping to stop global warming, which is why KBCI-TV in Boise, Idaho, created "Project Green." The cornerstone of the station-wide initiative is a quarterly half-hour prime time special devoted to local efforts in the green movement. The first program aired in July of 2007 and focused on recycling, carpooling and purchasing foods grown locally. Subsequent shows have covered everything from ride sharing to green home remodeling. To kick off the campaign, the station co-sponsored "Step It Up 2007," a free community gathering, including music and informational booths about conservation. The event attracted more than 300 people eager to learn about protecting the planet. At the same time, the station stepped up its own efforts to be earth-friendly, recycling all paper, cardboard and plastic products and reducing electrical use. To further the reach of the campaign, the station has devoted a section of its Web site to "Project Green," posting national and local green stories, easy green tips, an archive of previously aired specials and resources for viewers to calculate their personal carbon footprint.

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