Topic: Environment
A popular mountain trail got a good grooming from KKPL-FM in Fort Collins, Colo. The day before Earth Day, the station held a "Trail Day" to help maintain its adopted hiking path at Horsetooth Mountain Falls. To ensure a strong turnout, the station invited the public to join with recorded promotional announcements and live mentions. In addition to encouraging listeners to volunteer time to help keep Colorado’s hiking areas beautiful, the effort increased overall awareness of the public trail at Horsetooth. Details were highlighted on the station’s homepage for a month leading up to the event, and staff contributed 30 hours of their time toward the effort. A strong supporter of the environment, KKPL also sponsored "Riverboat at the Rockies," a fundraiser for Trees, Water & People, a nonprofit organization that supports environmental education and conservation. KKPL’s on-air support helped bring 300 people to the event, which raised more than 25,000 to protect the earth.
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