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National Association of Broadcasters

KWMT-FMís "Green Tuesdays"

Topic: Environment AUDIO

KWMT-FM in Tucson, Ariz., created "Green Tuesdays" to empower listeners to make small changes in their every day lives that could positively impact their community and help protect the planet. Now in its fourth year, the segment continues to feature local leaders and educators in all areas of sustainability. Alternative fuels, eating locally, green building, endangered wildlife and global warming have been explored on the program, which has provided inspiration for a wide variety of green events, including the stationís annual "Green October and the Green Tour." Every Friday during the tour, the stationís morning show broadcasts on solar power from a local restaurant, where an area artist performs live. Listeners are invited to the restaurant for free breakfast and a small Green Expo featuring many of the organizations and guests from "Green Tuesdays." Adding to the effort, KWMT released two "Live in Studio C" compilation CDs from artists recorded in its studio and donated the proceeds to support Tucson Clean and Beautiful. On-air personality Jennie Grabel was named "Extraordinary Citizen" by the mayor and council of Tucson for her role in "Green Tuesdays."

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