Through digital apps, social media and new technologies, radio and television broadcasters are enhancing the delivery of the content and services communities value on every screen in your life.
Each week, more than 272 million Americans tune into local radio. Why? Because as the ultimate portable entertainment platform, radio offers the best music, talk and local news anywhere you are, and it’s all for free.
Many radio stations are available online or through apps, allowing you to access your favorite hometown station anywhere you go. Radio broadcasters have also worked closely with mobile phone carriers to offer built-in radio in smartphones. Virtually all smartphones are manufactured with hardware capable of receiving free FM radio signals, but the carriers need to tell their smartphone manufacturers to activate it. This feature saves consumers battery life and data charges, while also providing a critical lifeline during times of emergency.
Broadcasters are also actively working with automakers and internet service providers around the globe to develop the next generation of radio that combines broadcasting with internet connectivity to create new and engaging user experiences.
Radio stations also continue to offer more free choice for listeners with HD Radio. More than 2,300 stations are broadcasting in HD, offering crystal clear sound and additional channels of music, talk and foreign-language programming. There are no subscription costs for those additional channels; you just need an HD Radio to access them, which is now available in 35 automotive brands.
Many local stations are also streaming online so even when you’re thousands of miles away from home, you’re able to keep up with your favorite hometown station.
From local weather reports to the highest-rated network shows, your local TV stations are innovating to bring the news and entertainment you value most on every screen in your life, and all for free. All you need is an antenna to get dozens of channels with no monthly subscription fee.
Broadcasters are also delivering their valuable content on their websites and through apps and social media, ensuring their viewers are always connected and informed.
Broadcasters are excited about the deployment of Next Generation TV standard. In November 2017, the Federal Communications Commission voted to allow broadcasters to use the Next Gen TV standard on a voluntary basis.
Next Gen TV will revolutionize the viewing experience, allowing broadcasters to offer better pictures and sound, better reception, and innovative features and services. It also offers the potential to significantly enhance public safety, with devices that can "wake up" to warn viewers, and public warnings that are geo-targeted with rich media, interactivity and mobility.
Broadcasters are investing in technology to keep communities safe, informed and entertained.