We Are Broadcasters
National Association of Broadcasters

Wisconsin Station Raises More Than $53,000 in School Supply Drive

Topic: Children’s Issues
Posted on 8/28/2023

The tenth annual ‘Class Act School Supply Drive,’ hosted by Hearst Television’s WISN 12 and The Salvation Army raised $53,236 this year. The long-standing campaign puts essential classroom supplies into the hands of children in need across Milwaukee and Waukesha counties. Viewers of WISN 12 submitted donations online, sent money via text, and called in contributions through a phone bank. This initiative will help thousands of students who could use extra support prior to starting school.

“It’s heartbreaking to think that kids could be attending their first day and not have what they need to learn,” said Jan Wade, president and general manager of WISN 12. “Thankfully, our viewers made sure that thousands of students in our area will not be put in that situation.”

Read more stories on Children’s Issues »

How Broadcasters Serve Their Communities

More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.

View State-by-State Data »