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National Association of Broadcasters

Texas Station Collects 32,793 Thank You Cards for Troops


Topic: Military-Focused Initiatives
Posted on 7/7/2022

“The Morning Bullpen” from Audacy-owned 100.3 The Bull in Houston, Texas, collected 32,793 thank-you cards as part of their “10K for the Troops” campaign. The morning show asked listeners to write a thank you card for active-duty soldiers. Houston-area Texas Roadhouse restaurants and country stars including Dierks Bentley, Jason Aldean, Eli Young Band, Chase Rice and Carly Pearce participated in the campaign.

“I got to chat with a green beret who told me about a card his platoon received from a young girl,” said The Morning Bullpen co-host Erik Smith. “The girl’s unicorn drawing became the platoon’s mascot. These little things have a big impact.”



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