We Are Broadcasters
National Association of Broadcasters

First Coast News Reveals Mobile Mammography “Buddy Bus”

Topic: Health Awareness Campaigns
Posted on 6/10/2022

Jacksonville, Fl.’s First Coast News ran a two-week campaign to promote the reveal of the Buddy Bus, a mobile mammography unit paid for by contributions from the community.

The name of the bus is a reference to the station’s 30-year effort, Buddy Check, which has encouraged women and men to do monthly breast self-checks.

“The entire reason we are doing this is to save more lives,” said First Coast News Anchor Jeannie Blaylock. “Mammograms save lives. We just need to get people to get out and do it.”

Read more stories on Health Awareness Campaigns »

How Broadcasters Serve Their Communities

More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.

View State-by-State Data »