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National Association of Broadcasters

KEYC and Public Health Partners Hold Cancer Screening Phone Bank

Topic: Health Awareness Campaigns
Posted on 5/31/2022

KEYC partnered with the Minnesota Department of Health to host a phone bank during three newscasts to set viewers up with appointments for cancer screenings and respond to questions. SAGE, Minnesota’s Breast and Cervical Cancer Screening Program, partnered with the American Cancer Society and Mankato clinics to answer phone calls live on air. “Early screenings are among the best defenses against cancer,” the station said.

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