Topic: Neighbors in Need
Posted on 2/4/2022
On February 4, THAW’s WWJ Winter Survival Radiothon raised $986,256 to help thousands of Michigan families pay utility bills. The 14-hour radiothon featured an online auction and hourly incentives, as listeners called in to make generous pledges.
The radiothon is part of THAW and WWJ’s commitment to supporting Michigan residents.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.
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