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National Association of Broadcasters

WISC-TV’s News 3 Now Telethon Raises More Than $34K to Help Keep Wisconsinites Warm


Topic: Neighbors in Need
Posted on 2/9/2022

When many in southern Wisconsin struggled to keep their homes heated during frigid temperatures this winter, WISC-TV’s News 3 Now in Madison stepped in to help. News 3 Now partnered with the Keep Wisconsin Warm/Cool Fund for a “Day of Warmth” telethon and donation drive on Thursday, February 10, raising $34,264 to help those in need. A total of 90 cents of every dollar donated will be used to help those in crisis this winter.



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