We Are Broadcasters
National Association of Broadcasters

KTBC Austin Covers Severe Cold Weather


Topic: Disaster Relief and Recovery
Posted on 2/23/2021

The employees at Fox-owned KTBC Austin, Texas, who were also dealing with no power or water, stayed in hotel rooms or at the station to continue providing news coverage to viewers. KTBC booked 15 hotel rooms and the engineering, operations and news departments had eight employees stay overnight at the station February 15-19, using the stationís emergency supply of bottled water and Meals Ready-To-Eat (MREs). Despite the conditions inside and outside of the facility, KTBC produced nine hours of news per day, along with five-minute news updates every 30 minutes between newscasts. They also carried three live press conferences daily on air and on social media. In between newscasts, the news teams shared the latest information in real time on social media.



Read more stories on Disaster Relief and Recovery »





How Broadcasters Serve Their Communities

More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.


View State-by-State Data »