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National Association of Broadcasters

WLOS-TV Raises $1.1 Million for Hurricane Recovery

Topic: Distracted and Drunk Driving Prevention
Posted on 10/11/2021

WLOS-TV, the Sinclair-owned station in Asheville, N.C., went further than just covering Hurricane Fred, which ripped through Western North Carolina in August 2021, and has managed to raise more than $1 million to help the community.

The ABC affiliate has raised more than $1.1 million to help residents affected by the storm. WLOS promoted the fundraiser through its news coverage, via a public service announcement and using the hashtag #TogetherWNC. The money raised goes directly to victims of the flooding, which has caused tens of millions of dollars in damages throughout the region.

“While our team here at WLOS is proud to have played a vital role in raising awareness and money for our neighbors in Haywood County... it is because of the generosity of the community here in Western North Carolina we are able to answer the call to help our friends and neighbors in need,” said Courtney Youngblood, the station’s vice president and general manager. “#TogetherWNC shows us we are stronger together, and together we can truly make a difference.”

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