Topic: Community-Focused Initiatives
Posted on 3/1/2021
Entercom announced a new series of special programming to commemorate Women’s History Month through March 31. Entercom properties including RADIO.COM will celebrate top women in Country music through the new "Leading Ladies" initiative, a month-long series integrated into national radio shows. The program will help to spotlight and celebrate the impact that women have had in the genre and on Country music radio.
To celebrate International Women’s Day on March 8, stations will air "Leading Ladies Limelights" to spotlight up-and-coming artists every day through March 31, and the month-long special culminates with RADIO.COM’s "Leading Ladies Live", a free virtual concert starring Trisha Yearwood, Kelsea Ballerini, Carly Pearce and hosted by Hillary Scott.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.