Topic: Youth-Focused Initiatives
Posted on 12/15/2020
Bee Broadcasting and Rose Communications raised more than $100,000 in toys and food donations for local families during the "12th Annual Toys for Tots Campout for The Kids" on December 9-12. The seven-station radio cluster broadcast live from toy drop off locations in Kalispell, Whitefish and Columbia Falls, MT.
When the event debuted in 2009, five station personalities camped out in tents on lifts more than 40 feet in the air. In its current iteration, representatives from each station camped out and broadcast live for 52 consecutive hours to encourage listeners to provide donations to families in need.
OM BREW MICHAELS said, “This community in Northwest Montana never ceases to amaze me with its generosity. The scenery is beautiful, but the people are even more so. Having done this event for so many years, it’s gratifying as an air talent to see listeners who have grown up with the event now making their own donations."
Read more stories on Youth-Focused Initiatives »
More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.
This site is brought to you by the National Association of Broadcasters. We advocate for the nation's radio and television broadcasters.
