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National Association of Broadcasters

KSBW Raises Over $140,000 for Wildfire Relief

Topic: Disaster Relief and Recovery
Posted on 9/22/2020

Hearst’s KSBW in Salinas, Calif., partnered with the American Red Cross of the Central Coast for a fundraiser on September 22 that raised nearly $141,000 to support wildfire relief efforts on California’s Central Coast. The station promoted the drive throughout the day, including during each edition of KSBW Action News 8. The CZU Lightning Complex fire, River fire, Carmel fire and Dolan fire destroyed nearly 1,600 structures and killed one person as they spread over close to 270,000 acres in Santa Cruz and Monterey County.

“We are honored to have partnered with the American Red Cross to help raise funds for our neighbors who were greatly affected by the wildfires,’” said General Manager Laura Williamson. “We extend our deepest gratitude to our viewers and community partners for joining us in this endeavor.”

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