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National Association of Broadcasters

WQCR-FM Brings Spanish-Language Covid News Nationwide

Topic: Vaccine Education
Posted on 9/16/2020

Rivera Communications’ WQCR-FM Birmingham, Ala., has been delivering coronavirus updates and information to Spanish-speaking listeners and communities across the state. The station has amassed over 200,000 listeners across the country, in part due to their reliable Spanish-language and community-focused updates on the virus. Locally, the station serves as a lifeline resource for Spanish-speaking communities.
"We were working with local businesses to announce whether they were going to be open or just going to be for delivery, or if they already had their doors open to the public, the schedule, etc. We’ve been working with the community and the community has been working with us," said Cinthia Saenz, assistant manager at Rivera Communications.

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