Topic: Disaster Relief and Recovery
Posted on 8/27/2020
Iowa television stations rallied together on August 27 to raise $207,000 for relief efforts following a derecho that hit Eastern Iowa on August 10, destroying massive swaths of crops and wreaking havoc on local communities. Gray’s KCRG Cedar Rapids, Sinclair’s KGAN Cedar Rapids and Waterloo Quincy’s KWWL Waterloo coordinated the “Eastern Iowa United” day-long community fundraiser. The money will help relief efforts through the United Way of East Central Iowa, United Way of Johnson and Washington Counties, and the Cedar Valley United Way.
“Knowing we raised $207,000 to help so many in need today and for a long time to come, is why Local TV is so vital,” said KCRG VP and GM Thom Pritz. “I’m also so very proud of KCRG’s parent company, Gray Television, who stepped up with an impressive $25,000 donation to Eastern Iowa United and The Greater Cedar Rapids Community Foundation. “
“This is a prime example of the importance of local broadcasters to their communities,” Regional Vice President Jim McKernan added.
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