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National Association of Broadcasters

Radio Reaches Hispanic/Latino Community With COVID Info

Topic: Vaccine Education
Posted on 8/26/2020

The Idaho Commission on Hispanic Affairs is crediting local radio stations for helping outreach efforts to the Hispanic and Latino communities, which have been disproportionately affected by the COVID-19 pandemic, “not only with the number of cases but also with receiving information they need.” The organization faced challenges, but used radio to reach as many families as possible. A significant problem throughout the pandemic has been a language barrier. A majority of Hispanic and Latino families rely on Spanish radio stations to receive information.

“There are radio stations throughout the state that are bilingual to reach these communities. When this pandemic hit, one of the first things we did is put health experts on the radio to start answering questions and provide information to our Spanish families,” said Margie Gonzalez, Executive Director of ICHA.

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