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National Association of Broadcasters

Univision Launches Multi-Platform Campaign Vota Conmigo

Topic: Politics and Election Coverage
Posted on 7/8/2020

Univision Communications Inc., announced the return of Vota Conmigo (Vote With Me), the non-partisan multi-platform campaign aimed at motivating every eligible Hispanic citizen to register and cast their vote. Due to the COVID-19 pandemic, Vota Conmigo will focus on digital voter registration tools and regional vote-by-mail options as the 2020 Presidential Election draws closer. Univision will emphasize the importance of these options –through a series of Vota Conmigo PSAs, virtual phone banks, townhalls and special programming on Univision’s networks, local television and radio stations, and digital properties dedicated to emphasizing the importance of making every voice count.

The Vota Conmigo program will also feature a multiplatform roadblock that will air on all Univision platforms in the same format every two weeks until Election Day, with special emphasis in September and October.

“With an estimated 32 million eligible Latino voters ready to cast their ballots in November, we are proud to relaunch our Vota Conmigo campaign to inspire our community and reinforce the importance of voting to make lasting change in our country,” said Ron Estrada, Senior Vice President, Head of Government Relations and Corporate Social Responsibility. “As cities and states across the country continue to follow social distancing guidelines due to the COVID-19 pandemic, Vota Conmigo will emphasize the availability of digital voter registration tools and vote-by-mail options, ensuring that all eligible Latino voters can exercise their right to make their voices heard from the White House to the halls of local governments nationwide.”

Read more about local efforts here.

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