iHeart Seattle Supports Local Businesses
Topic: Vaccine Education
Posted on 7/7/2020
iHeartRadio Seattle is supporting businesses and the local economy here in Seattle:
Sports Radio 950 KJR Lunchtime Restaurant Guest/Shoutouts
- iHeartMedia Seattle Local Business Support website
After many business were negatively impacted by the COVID-19 virus, iHeartMedia Seattle stepped in to help make sure listeners were aware of restaurants and other local businesses that were running under the new guidelines. Through using an online redirect connected to all stations, business owners could add their information through a form that was then populated to a full list sorted by city where listeners could track what businesses we’re open for delivery and takeout, had gift cards available for purchase, or offered online ordering. All five cluster FM stations – 106.1 KISS FM, KUBE 93.3, 102.5 KZOK, 96.5 JACK FM and 95.7 The Jet, along with Sports Radio 950 KJR-AM – promoted the site through on-air promotional announcements and social media posts. Since launching, the site has had almost 2,000 unique views.
Local Business Impact Spotlight ads
Using our relationships with clients and partners in the local area, iHeartMedia Seattle offered no charge marketing for local business through an Impact Ad program. Station personalities did short interviews live on the air with business owners and stake holders about the impact of COVID-19 on their business and employees. Our production team then edited these interviews into :90 commercials and ran them across all stations and on our streams to support the business. The program has highlighted 50 different businesses around the Seattle market.
With sports talk radio going through a shift in the midst of a lack of sporting events, Sports Radio 905 KJR has used the extra time on the air to highlight local restaurants every afternoon. The feature includes daily visits with a local restaurant owner to chat with them about what going through the COVID-19 pandemic has been like for them, what they are doing in the community, and how people can continue to support them through ordering online, in store, over the phone, etc. Other dayparts, such as PM Drive, have supported through business shout outs as well, and interacting with local businesses over social media to connect with the community.
Read more stories on Vaccine Education »