We Are Broadcasters
National Association of Broadcasters

WBRC-TV Supports Local Businesses

Topic: Vaccine Education
Posted on 6/29/2020

Gray’s Fox affiliate WBRC-TV Birmingham supported the local economy during COVID-19:

  • The station created a directory website linked here where local businesses could create free profiles that let consumers know if they were open and what services they currently provided (curb-side, drive-thru, delivery, etc.).
  • They created an on-air campaign called "Messages of Encouragement" that allowed local businesses to send a special message (with no sales pitch) to their audience free of charge.

Read more stories on Vaccine Education »

How Broadcasters Serve Their Communities

More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.

View State-by-State Data »