Topic: Vaccine Education
Posted on 7/6/2020
Morgan Murphy Media’s KAPP-TV and KVEW-TV Yakima, Wash., are working to encourage and support local businesses impacted by COVID-19 with a daily 30-minute show, “Yes, We’re Open” and listing open businesses on their website. Businesses are able to promote and highlight any updates or altered hours during the pandemic. The stations also hosted a “Bounty of the Valley” telethon to support a local University, and helped raise more than $800,000 to support student scholarships.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.