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National Association of Broadcasters

KAPP Supports Local Businesses

Topic: Vaccine Education
Posted on 7/6/2020

Morgan Murphy Media’s KAPP-TV and KVEW-TV Yakima, Wash., are working to encourage and support local businesses impacted by COVID-19 with a daily 30-minute show, “Yes, We’re Open” and listing open businesses on their website. Businesses are able to promote and highlight any updates or altered hours during the pandemic. The stations also hosted a “Bounty of the Valley” telethon to support a local University, and helped raise more than $800,000 to support student scholarships.

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