Topic: Community-Focused Initiatives
Posted on 6/30/2020
Big River Broadcasting’s WQLT-FM, WXFL-FM and WSBM-FM Florence, Ala., is running a “Shop Local” campaign to encourage the community to support small businesses during the pandemic. The station is additionally awarding a $10,000 advertising grant, and providing all businesses free listings on station websites.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.