We Are Broadcasters
National Association of Broadcasters

WHNT News 19 and iHeartRadio Huntsville Fill the North Alabama Food Bank

Topic: Vaccine Education
Posted on 5/20/2020

WHNT News 19, a Nexstar station, and iHeartRadio Huntsville raised $102,266 for the North Alabama Food Bank. The Fill the Food Bank drive kicked off on May 7,2020 with a blitz day, including live hourly donation pushes and updates, social media shares and for the first time ever, a way for people to text to donate.

When donations slowed down, Carmelita Palmer, Market president, iHeartMedia – Huntsville, suggested the community needed a goal to rally behind. On May 20, the Fill the Food Bank Challenge was issued. The goal was to raise $100,000 or 700,000 meals. Viewers responded, blasting past the goal to $102,266 in donations. 

“The amazing thing is that people who need it will have food on their tables.” said Stan Pylant, WHNT News 19 President and General Manager, said about the drive. 

Read more stories on Vaccine Education »

How Broadcasters Serve Their Communities

More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.

View State-by-State Data »