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National Association of Broadcasters

iHeartMedia Launches ‘iHeartRadio Small Business Crisis Resource’

Topic: Vaccine Education
Posted on 5/1/2020

iHeartMedia launched on May 1 the Small Business Crisis Resource, a new initiative to help local small business owners across the country easily find available benefits and resources during the COVID-19 pandemic. Small Business Crisis Resource serves as a centralized source for small business owners and includes a weekly iHeart Small Business newsletter and a website providing critical information on the Federal stimulus package, up-to-date small business news, state by state resources, links to top business-focused podcasts and more – all in one place. The site is available at SmallBusinessCrisisResource.com.

Small business owners also have the opportunity to sign up for special webinars, beginning May 4 featuring iHeartRadio’s Elvis Duran joining senior officials from the U.S. Small Business Administration (SBA) and discussing ways small businesses can find assistance and vital information during this unprecedented time. The webinar included a Q&A session offering small business owners the opportunities to ask SBA questions. In addition, iHeartMedia is offering local business owners bonus media incentive opportunities and extended payment terms to help with their advertising and marketing “re-opening” strategy.

“At iHeart, our focus continues to be about serving our local communities, including the small businesses that support many residents,” said Hartley Adkins Chief Operating Officer for iHeartMedia Markets Group. “We also know that studies show business owners look to radio as their trusted news source more than any other medium, so we want to do everything we can to ensure that these businesses have the important information they need to survive and get through this pandemic as best they can.”

Small Business Crisis Resource is available free of charge online and is promoted across iHeartMedia’s 850 broadcast stations in 150 markets, station social media and websites and iHeartRadio.com – reaching millions of listeners and small business owners nationwide.

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