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National Association of Broadcasters

WIAT CBS 42 Birmingham Helps Fight Growing Food Need in Central Alabama

Topic: Vaccine Education
Posted on 5/10/2020

Nexstar’s CBS affiliate WIAT Birmingham, Ala., held a fundraiser on May 7 to support the Community Foodbank of Central Alabama. The coordinated effort helped raise over $18,000, with more pledges for cash and food being sent to the foodbank’s facility. WIAT CBS 42 was live from the Community Foodbank of Central Alabama during the CBS 42 Morning News, Noon News, and the CBS 42 News at 5pm and 6pm newscasts. The station’s effort resulted in an estimated 144,000 meals to those in need in Central Alabama. Along with the all-day event, WIAT CBS 42 continues its support of the Community Foodbank of Central Alabama with an ongoing public service campaign.

“The work of the Community Foodbank of Central Alabama in our region is critical, growing, and WIAT CBS 42 is committed to help in this time of great need,” said WIAT Vice President / General Manager Jimmy Cromwell. ”As local broadcasters, we are fortunate to be able to respond rapidly, supply critical information, and address the needs of our local community.”

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