We Are Broadcasters
National Association of Broadcasters

WKMG-TV Makes Ends Meet to Help Local Communities

Topic: Vaccine Education
Posted on 5/20/2020

Graham Media Group CBS affiliate WKMG-TV Orlando recently launched the "Make Ends Meet" initiative, a budget guidance plan for viewers looking to cut back on spending during the COVID-19 crisis. The station is working with a certified financial planner and lawmakers, including Sen. Rick Scott, to help communities deal with economic challenges during the pandemic. The “Make Ends Meet” initiative has yielded immediate dividends and motivated viewers to donate thousands of dollars to help others in the community after seeing profiles aired on the local station.

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