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National Association of Broadcasters

‘East Texas Giving Day’ Raises $2.2 Million

Topic: Vaccine Education
Posted on 5/1/2020

Nexstar’s NBC affiliate KETK and Fox affiliate KFXK Tyler, Tx., broadcast and livestreamed three hours of special programming on April 21 for “East Texas Giving Day” to encourage donations to local non-profits and charities. The KETK/KFXK effort helped raise a record $2.2 million. In all, 5,726 separate donations were received and will be used to support 196 different organizations.

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