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Topic: Vaccine Education
Posted on 5/8/2020
Hearst’s NBC affiliate WBAL-TV Baltimore raised $1.3 million for Maryland Food Bank during the “Project CommUNITY Virtual Food Drive,” which began on April 13. Baseball Hall of Famer and Baltimore Orioles great Cal Ripken Jr. and Baltimore Ravens tight end Mark Andrews appeared in television spots encouraging viewers to donate.
"The need for food in our community is at an all-time high. We knew that our viewers and listeners would respond in a generous way," said Dan Joerres, President and General Manager of WBAL-TV. The funds raised will provide more than 3 million meals to Maryland residents affected by the COVID-19 crisis. In a statement, Maryland Food Bank President and CEO Carmen Del Guercio said "WBAL-TV’s virtual food drive will provide a vital source of financial support that allows us to aggressively respond to the need today.”
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.