Topic: Vaccine Education
Posted on 5/5/2020
Hearst’s ABC affiliate WVCB Boston raised $3 million for The Greater Boston Food Bank during the “Project CommUNITY: 5 X 5 Food Drive,” held the week of April 27. This will provide the equivalent of more than 9 million meals for communities struggling during the Coronavirus pandemic. During the first day of the telethon, April 27, the campaign collected nearly $1.6 million, initiated by a $250,000 grant from the Hearst Foundations. WVCB promoted the campaign through PSAs, news stories, digital and social media engagement and crawl messaging.
“What an amazing week this has been thanks to all the wonderful and caring people at WCVB and their many loyal and generous viewers who have come together as a community to help our neighbors in need,” said Catherine D’Amato, President and CEO of The Greater Boston Food Bank. “The Project CommUNITY 5 X 5 Food Drive is by far the most successful single fundraising event in The Greater Boston Food Bank’s history and will help us strengthen the emergency food network and ensure that we can sustain our efforts in the challenging months ahead.”
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