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National Association of Broadcasters

West Michigan TV Create Unified Message

Topic: Vaccine Education
Posted on 4/16/2020

TEGNA’s ABC affiliate WZZM-TV, Nexstar’s NBC affiliate WOOD-TV, Sinclair’s CBS affiliate WWMT-TV and Scripps’ Fox affiliate WXMI-TV Grand Rapids began airing a joint PSA on April 16. The PSA addresses critical news, health and safety information on the COVID-19 pandemic and airs during first commercial break of their 6 p.m. newscasts.

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