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National Association of Broadcasters

KSBW-TV Raises More Than $500,000 for COVID-19 Relief

Topic: Vaccine Education
Posted on 4/21/2020

Hearst Television’s NBC affiliate KSBW-TV Salinas, Calif., raised a record $528,000 on April 20 during a day-long telethon for local food banks. The total is the largest amount raised in a single day by the station.

“Local broadcasters have the unique ability to respond quickly and reach the entire community in a time of crisis. We are honored we can be of service to the Central Coast each day,” said KSBW President and General Manager Joseph W. Heston.

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