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Topic: Vaccine Education
Posted on 4/21/2020
Hearst Television’s NBC affiliate KSBW-TV Salinas, Calif., raised a record $528,000 on April 20 during a day-long telethon for local food banks. The total is the largest amount raised in a single day by the station.
“Local broadcasters have the unique ability to respond quickly and reach the entire community in a time of crisis. We are honored we can be of service to the Central Coast each day,” said KSBW President and General Manager Joseph W. Heston.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.