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National Association of Broadcasters

Cleveland Stations Raises $157,000 to Help Families During Coronavirus Pandemic

Topic: Vaccine Education
Posted on 4/4/2020

Gray Television’s CBS affiliate WOIO-TV Cleveland, in partnership with iHeartMedia’s WTAM-AM and WMMS-FM, raised more than $157,000 through a live “All For The Land: COVID-19 Telethon” on April 4. The broadcast, which included music and appearances by the Cleveland Cavaliers, focused on thanking essential workers and healthcare professionals fighting COVID-19 each day. The donations benefit the United Way of Cleveland, Greater Cleveland Food Bank and groups providing critical resources.

“This is literally the worst time for a telethon ever, but most importantly it’s the time we need to do a telethon," said Erik Schrader, general manager of WOIO-TV.

“I [am] heartened though by the spirit of the community, people pulling together – while keeping their distance,” said WOIO Journalist Geraldo Rivera.

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