Topic: Vaccine Education
Posted on 4/8/2020
Hearst’s ABC affiliate WCVB-TV Boston partnered with the United Way of Massachusetts Bay and Merrimack Valley to help disseminate critical information during the COVID-19 crisis. The United Way has received an unprecedented number of calls for help since early March, when the Massachusetts Department of Public Health and the Massachusetts Emergency Management Association designated the United Way’s 2-1-1 Referral service as the official COVID-19 resource and referral line.
The United Way turned to WCVB to help disseminate information, including answering frequently asked questions. WCVB has shared updates information on tickers and during its newscasts, in addition to creating this PSA to promote the United Way’s COVID-19 Family Support Fund. Community members have donated $750,000 to the United Way’s COVID-19 Family Support Fund. The United Way attributes the significant number of new donors to exposure from WCVB.
“In these difficult times, WCVB is more than ever committed to serving the local community,” said President and General Manager Bill Fine.
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