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National Association of Broadcasters

WKYT’s Ongoing Coverage Informs Community During COVID-19 Crisis

Topic: Vaccine Education
Posted on 4/7/2020

Gray Television’s CBS/CW affiliate WKYT-TV Lexington, Ky., aired a one-hour special entitled “Coronavirus: A Community Conversation” on March 16 as a part of the station’s on-going coverage of the COVID-19 pandemic. The following day, WKYT aired a one-on-one special interview with Governor Andy Beshear on March 17 about steps being taken to protect Kentuckians. The COVID-19 special featured medical experts, politicians and community leaders, who answered questions regarding the impact of COVID-19.

The station has also developed a new nightly segment, “Breaking Down Coronavirus,” to highlight the effects on the community from varying perspectives, including the homeless population, laundromats, churches and many others.

Other steps WKYT has taken include:

  • •Practicing safe social distancing and working from home when possible
  • •Interactive tracking of COVID-19 cases in the state
  • •Streaming educational science content with station meteorologist to engage students displaced from schools
  • •Airing daily updates on COVID-19 from the Governor’s office

  • Read more stories on Vaccine Education »

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