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National Association of Broadcasters

WSLS Airs ‘Coronavirus: A Community Conversation’

Topic: Vaccine Education
Posted on 4/6/2020

Graham Media Group’s NBC affiliate WSLS-TV Roanoke partnered with broadcasters across western Virginia on "Coronavirus: A Community Conversation,” which aired on April 6. The hour-long prime time event featured a panel discussion with clinicians from the Virginia Department of Health, Carilion Clinic, LewisGale Medical Center and the Salem VA Medical Center. They answered questions from the public and covered topics such as a situational brief for the region and health systems, what citizens can do and how community groups can help. In addition to WSLS, the program aired on Gray’s CBS affiliate WDBJ, Nexstar’s Fox affiliate WFXR, Sinclair’s ABC affiliate WSET, Mel Wheeler Inc.’s WFIR-FM, NPR’s WVTF-FM and on streaming services.

“As local community servants and first informers, we are very proud to be teaming up with community health care experts for this unprecedented hour-long broadcast,” said Douglas F. Easter, executive director for the Virginia Association of Broadcasters. “The broadcasters of Virginia want you to know that we are here for you and we will continue to work as hard as we can for our local communities in these unprecedented times of need. We can all work together to beat this terrible disease."

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