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National Association of Broadcasters

North Country Radio Launches Gift Card Challenge to Support Local Businesses

Topic: Vaccine Education
Posted on 3/26/2020

North Country Radio’s WSLP-FM, WRGR-FM, WNBZ-AM and WLPW-FM Placid, N.Y., launched a public service campaign to encourage listeners to purchase gift cards from local businesses. “The Gift Card Challenge” PSA is available for use at radio stations across the country.

“We’ve been hearing from many of our listeners that they want to do something, anything to help out. Our on-air staff has been talking about buying gift cards already,” said WSLP Vice President Jim Williams. “The Gift Card Challenge PSA is a positive message that sums up the idea in a creative 60 second message.”

Listen to the spot here.

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