Topic: Vaccine Education
Posted on 3/26/2020
L.A. radio stations provide continuous information on the COVID-19 pandemic. Listeners also turn to their favorite local stations to feel connected to their communities, as people are working from home and schools are closed.
“What people are looking for even more than music to comfort them is connection, and that’s what they get from the voices and the personalities they know,” said Judy McAlpine, president of USC-owned KUSC-FM.
“Our station motto is ‘Live and Local,’ and that’s what we’re doing,” said Isabel Gonzalez, content and brand director for the Meruelo Group’s KLLI-FM Los Angeles.
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