Topic: Vaccine Education
Posted on 3/26/2020
L.A. radio stations provide continuous information on the COVID-19 pandemic. Listeners also turn to their favorite local stations to feel connected to their communities, as people are working from home and schools are closed.
“What people are looking for even more than music to comfort them is connection, and that’s what they get from the voices and the personalities they know,” said Judy McAlpine, president of USC-owned KUSC-FM.
“Our station motto is ‘Live and Local,’ and that’s what we’re doing,” said Isabel Gonzalez, content and brand director for the Meruelo Group’s KLLI-FM Los Angeles.
Read More
Read more stories on Vaccine Education »
More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.
This site is brought to you by the National Association of Broadcasters. We advocate for the nation's radio and television broadcasters.
